Klaviyo logo Klaviyo started out as an email marketing tool designed specifically for ecommerce stores . However, they have since added new features such as SMS and push notifications. With Klaviyo, you can send customers personalized marketing messages based on their interactions with your online store . What makes Klaviyo so powerful is that you can leverage your customer data to create customized messages that translate directly into sales .
For example, if a customer in my store likes to buy purple handkerchiefs, I can easily segment my email list and send those visitors a "purple only" promotion . Klaviyo also has access to your entire product portfolio, which allows you to dynamically create auto-generated emails based on related products . While most e-commerce store owners strictly use Klaviyo fax List for email, they now also offer SMS text messages and are slowly becoming an omnichannel marketing platform. Click here to register for Klaviyo for free Advantages of Klaviyo The Claviyo Advantage All literature for email marketing providers sounds exactly the same, which is why you can never judge a service by its sales page .
The difference between good service and bad service is the implementation, customer support, and user interface . In my experience, Klaviyo has one of the best onboarding wizards for new users I've ever used . In fact, I recently joined Klaviyo for the second time to set up shop for my kids at Kid In Charge, and the process was so easy that my 9 and 11 year olds were able to get through it. The user interface of Klaviyo is very well done, which is its strength. Pro #1: Klaviyo provides a great onboarding experience Here is their onboarding order . First, they will ask for your website address and platform . Klaviyo Getting Started URL .