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The little black cat Luna of "The Legend of the Demon Cat" just swept the 500 million box office, and soon "There Are Cats" hit the Internet again.
On February 1, iQIYI broadcasted the online drama "There Are Cats", a story adapted from the Chinese cartoonist Meowu's picture book, which tells the feelings Buy email list of senior cat slave Mai Mai and the cats around him. Not only that, but there are many cat IPs that are surging.
Today came the news that the popular cat sucking applet "Cat Card" in WeChat has received angel round financing.
The popularity of cat IPs reflects a trend: the content industry has begun to pay attention to the cat-sucking crowd, and cats have become a hot spot for emerging IPs. Cat-based entrepreneurship is sprouting, and capital is working hard to develop its market potential.
Why does capital chase "cats"?
Tencent Research Institute believes that the reason is the large-scale epidemic of the global cat smoking phenomenon.
According to estimates, the domestic cat-sucking population has reached 50 million. In the past two years, a cat-sucking trend has become popular among young people. Almost everyone must have a cat fanatic in their circle of friends. There must be cat movies in the first few popular videos on Weibo, and in chat software. There must be cat emojis...
The main group of people influenced by cat culture has or will become the main group of online consumers.
This situation is similar to the development of two-dimensional culture. More than 30 years ago, the two-dimensional culture began to spread in China. The post-90s and 00s who grew up with the two-dimensional culture have now become the main force of online cultural consumption, and the two-dimensional economy has counterattacked into the mainstream and prospered.
Nowadays, the phenomenon that cats are prevalent on the global Internet can be called the cat-dimensional phenomenon.
The popularity of cat sucking has revealed the beginning of a cat-like society.
1. The phenomenon of global network cat sucking
The phenomenon of cat sucking on the Internet has exploded in recent years. There are about three stages. Before 2010, it was the incubation period, and sucking and drying cats was still a "enclosure" for a few people. 2010-2015 is a period of user growth. With the popularization of 3G technology, cat culture has achieved viral expansion, and cat smoking has become a global network trend. After 2015, cat culture entered a period of stable growth, the cat dimension economy emerged, and the content industry was aggressively "invaded", and the number of consumers further expanded.