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The Google Display Network is the largest content-targeted advertising network available on the Internet today. Learn how to place ads on millions of websites in multiple formats to different audiences around the world using different targeting methods.
Why use display advertising?
The Google Display Network (GDN) is the world's largest Cork E-Bikes Zone ad for placing banner ads, video ads, text ads on more than 2 million websites around the world, and ads on Google's unique properties such as YouTube and Gmail. It's a network.
It accounts for 20% of all Google Ads traffic and reaches an estimated 90% of all Internet users. These numbers will continue to grow as the network grows in the future, so it's important for advertisers to understand exactly how to harness the power of display advertising to promote their business to relevant audiences across the web.
Types of display ads
Display networks, unlike their name, enable standard image ads that stand out across the Internet, in addition to various ad formats such as text and video. Different types of ads allow you to combine different styles of targeting and copying. This provides the best possible situation to drive relevant traffic, conversions and revenue.
Text Ads – GDN allows you to display the same text ads on your display as your search network.
Image Ads – Still images that fill the entire ad block of your website. Image ads can include custom images, layouts and background colors
Video Advertising – Video advertising is becoming more popular as YouTube is included in the display network. You can now use video content in ads across your display network
Google Display Network-Where Ads Can Be Displayed
Creating ads
When it comes to creating ads, display ads in the past have had to spend a great deal of time building different shapes and sizes. Fortunately, thanks to Google's clever robots, we've created responsive display ads.
Responsive display ads allow you to upload some content in the form of images and videos. Add a few lines of different length copies and you're ready to go. Google automatically combines different assets to fit all the sizes and types of ads you need to ensure that your ads appear on as many sites as possible.
Want to know more? See our responsive display advertising guide.
Responsive advertising on the Google Display Network
Target your display advertising network
You can target your audience on your display network and narrow your reach to those who are likely to be interested in your product or service. This can be achieved in the following ways:
Placement targeting
Placement targeting refers to the option of choosing which website to display. This gives you maximum control over where in the GDN it is displayed. This is effective in targeting specific demographics and provides advertisers with the opportunity to find websites with special interests that closely match their target audience.
So why if you have an industry-specific website or forum that you feel is relevant to your business and that you are likely to visit if people are interested in your service. Would you like to advertise to them?
Content target
This is the most common targeting type because it utilizes keywords related to the products and services we offer. First you need to create a keyword list. Google will do its best to display ads on sites related to the keywords you provide.
Content targeting using Google Display Network keywords