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Views Within Tráfego , you can check the origin of visitors to your pages and customers, as well as which devices are used by your audience to enter your pages and/or buy your digital product. It is also possible to check the performance of your Affiliates and find out which ones are standing out the most. hotmart traffic analytics In Sales , you can see your profits, best days and times to sell, how your buyers behave at your checkout and the reason for canceling purchases. hotmart analytics sales How Analytics Segments Help You Better Understand Your Audience A segmentation consists of the grouping of information that makes.
For example, you can create segmentations to compare whether the majority of purchases made are from desktop and mobile. Thus, you will be able to better target your campaigns according to the source of traffic. Check out some examples of pre-established segmentations: Facebook traffic Google traffic Device - Desktop Device – Mobile You can also create new segmentations and cross data according to your business needs, for example: Facebook Clinics Email List Traffic vs Offer; Facebook Traffic vs UTM Campaign Code; Mobile vs Page Views; Mobile vs UTM Content; Mobile vs Access Source. It possible to create fragments of consumer data, based on the similarity between them, to make the
Google Traffic vs Operating System and more. Using segmentations, you can focus on your pages with the highest conversion, that is, you can prioritize the channels that bring more sales and send content with more relevance to your audience, according to the characteristics of that segment. Did you like the possibilities that Hotmart Analytics offers for your business? Click here to access now and start transforming your digital strategies. Management of this information simpler and more objective. In other words, Analytics slicers allow you to divide your users into groups to rank and compare them.