Service channels. . Be Inclusive The great thing about content marketing is that the content does not necessarily have to be produced by the brand itself. In fact, as previously noted, content creation can be a time-consuming process, so retailers are wise to leverage guest blogs from industry experts, or feature user-generated content UGC on their site. . Be Relevant One sure way to grab consumers attention with content is by creating content that is relevant for some reason or another, whether it be specific to a certain customer segment or a current event. PetSmart published a tweet that took two current events into consideration – Halloween and National Cheeseburger Day.

By using both of these hashtags the pet retailer was not only able to be relevant, but also increase its visibility on the social Web. When consumers clicked the link including in the tweet, they were USA WhatsApp Number List brought to a Halloween-themed landing page on PetSmarts website, which included a short Halloween-themed video, as well as links to a variety of additional holiday content, including pet-friendly treat recipes, DIY pet costumes and, of course, links to pet costumes product pages. Omaha SEO Company We are premier internet marketing company providing Omaha SEO services Website Design.

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