Label thinking: let others remember you is not the product, but the category email list label Let me answer a question first, everyone is familiar with Uniqlo and Muji. I'm not asking you which one you like and which one you don't like, but in your mind, what do they do? My answer: Uniqlo sells clothing, while Muji sells a lot of goods, including stationery, clothes, furniture, etc. I don't know what label to use to describe it. As we all know, Muji and Uniqlo are both affordable category email list brands in Japan, featuring "value for money".
The difference is that Uniqlo's label is obvious, it only category email list sells clothing, and the diversified operation of Muji makes it difficult for us to remember its label, and even more difficult to remember it. Last year, I also saw MUJI Hotel and MUJI BOOKS opened by MUJI in Shenzhen. As a MUJI user, I'm a little worried. Customers are easy to forget and can only remember at most 1-3 tags in their minds. You should not only simplify it, but also make it easy for him category email list to remember you and think of you.
A news item last month confirmed my concerns about Muji. The financial category email list report shows that from September to November 2019, Uniqlo’s revenue in the Chinese market (including mainland China, Hong Kong and Taiwan) increased by 5.8% year-on-year to 142.7 billion yen (about 9 billion yuan), with an average monthly income of 3 billion yuan. . From category email list March to November 2019, Muji's revenue in China reached 56.7 billion yen (about 3.7 billion yuan