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Community with 450,000 followers blog Academy jobs Events Knowledge base About More Newsletter All products Online Marketing content social Communication CX Trends Mobile Phone Number Submit article ONLINE MARKETING Marketing in times of crisis: the changed role of advertising & sales Want to get higher in Google? Then the Writing for SEO training on May 17 might be something for you! 304 like bookmark Robert Jan van Nouhuys from Schneider Electric 304 Mobile Phone Number April 18, 2022 at 09:00 5 minutes reading Everywhere we are currently seeing large shortages, prices are rising rapidly and .
The unemployment rate is extremely low. A situation that we have Mobile Phone Number not seen since the 1970s. In the 1974 article Marketing during Periods of Shortage , Philip Kotler describes how companies reacted to the period of sudden shortages during the first Mobile Phone Number oil crisis. What can you learn from companies that successfully implemented changes in the Mobile Phone Number way they sell, advertise and innovate their product offerings at the time? The changed role Mobile Phone Number of sales during scarcity Like.
Marketers, salespeople are no less important in times of Mobile Phone Number shortages. Salespeople just need to switch between different roles in the right way: selling, advising, providing service and collecting information. Intuitively, when there are shortages, Mobile Phone Number sellers shift their attention to products that are available. That is exactly what car salesmen did during the oil crisis.