The Wehkamp, ​​for example, it is easy to see how this works. Just search for “Wehkamp” in Google and test the sitelink search box yourself. Here you will find the guidelines and sample markup . Review & rating snippets Until last year you could still see it regularly in Google: providing websites in the search results with review stars based on hundreds, if not thousands or more reviews, of which in many cases you could not say with certainty whether these were 'real' reviews. In addition, ratings for individual products or services were sometimes lumped together with ratings for the company.

The question is whether that really says anything about the quality of the organization (or product/service) behind the search result. Google has decided to approach the context you phone number list are the packet display of the review stars differently and already came up with new guidelines in September 2019. From that moment on, the review and rating rich snippets were no longer shown for an organization or website in general. Also, reviews that have been placed directly in a web page with structured data layout, without this being verifiable, are no longer allowed. Reviews and ratings must now be specifically about a 'thing', such as a product, book or film, but content is also possible, such as a recipe or a how to.

Here you will find the explanation and complete list of allowed review & rating snippets . Answer to a question: featured snippet Can your website be shown even higher than position 1 in the organic search results? Yes, that's possible! With the featured snippet, Google tries to give the best possible answer to a searcher's question. snippet from a website that provides the best answer to the question in question, with a link to the source page. The answer can be shown in different ways: a paragraph or sentence in which the answer is given; a bullet list or numbered list; a table. Below you can see an example of a featured snippet with an answer to the question: "How do I lay laminate?" image 5 – example of a Featured snippet.