.jpg)
The campaign during and after a stealth campaign. In international usage, the terms undercover marketing or stealth advertising are often used synonymously. Stealth advertising is often used if the method of product placement is described, surreptitious marketing, on the other hand, if word-of-mouth marketing among peer groups is at the heart of the measure. Classification of Stealth Marketing Classification of Stealth Marketing Goals of Stealth Marketing The core goals of Stealth Marketing are to Create attention and interest in a product or company Influence consumers during the evaluation phase of a product or service One point is especially important on the topic of stealth marketing.
Because customers are unaware of their, variable stimulus filtering, systems responsible for hiding redundant information from our perception depending on the situation are not activated, which leads to increased attention and processing of hidden messages in stealth campaigns. As a result, the customer developed a more whatsapp mobile number list positive attitude towards the advertised product and was more willing to make a recommendation since he did not attribute the change in attitude to the advertised measure. Opportunities and Risks of Stealth Marketing Stealth marketing offers a number of opportunities for advertising agencies, however, it also comes with high risks. Before planning a covert operation, companies should understand the risks and possible consequences.
Stealth marketing measures can be quickly identified by sensitive target groups and lead to defensive reactions and failure of marketing campaigns even before the advertising message is successfully distributed. Opportunities and risks are Opportunity Risk Tends to be cheaper than traditional advertising Tends to create trust Customers start a snowball effect among consumers Acquiring new customers Think stealth marketing is insidious Moral boundaries A considerable weakness of stealth marketing is that the success of the advertisement cannot be precisely planned or measured beforehand or afterwards.